Interesting to read the McKinsey article on web2.0 (see our newspost: McKinsey: gemengde gevoelens over Web 2.0-tools). The original full version can be found here here). Again it seems the survey confirms a classical example on how tool adoption takes time and both users and management have to adjust to the new possibilities. Interesting in that respect is to see that the Web2.0 applications are significantly used for internal use within the company boundaries and begin to provide value there. In our rabobank Wiki case we found the same. In that respect we are in line with the 33 percent of all the satisfied respondents in the McKinsey survey, who report that Web 2.0 tools have changed interactions and have created new roles or functions inside the organization. A third of the satisfied respondents even feel that Web tools are changing its structure. We haven’t seen that yet, maybe again proving that it takes time to change and reap the full benefits.