RSSDecision Making in Virtual Worlds: An Experiment
By external author | In EN, team blog | Geen reacties.
Last year, an experiment was conducted at the VU University to determine what the role of virtual worlds could be in geographically distributed decision making processes. Virtual worlds have been receiving a lot of media attention over the past year, and people in organizations increasingly have experience in various virtual environments. Still, we are in the dark about the potential value of these environments for organizations. Combined with the fact that people in organizations increasingly work geographically dispersed, and independent of time and location, this triggered us to consider the possibilities of virtual worlds as group decision support systems.Our aim was to study the contribution of virtual worlds to geographically dispersed team decision making in terms of both facilitating (and improving) the interaction between participants, and improving the quality of the decision being reached. Not that important now, but I think we could better frame this in terms of communication/interaction and information gathering/processing. Improving the decision being reached is an outcome, while facilitating interaction concerns the process (see presentation) In order to be able to do this, we compared decision making in virtual worlds (we used Second Life for our experiment) to decision making that was supported by a purely text-based chat functionality. This would enable us to determine the added value of the visualization that virtual worlds offer in terms of both interaction and decision making.
The decision process that was central in the experiment focused on a spatial decision problem. A team had to make a decision on the use of a vacant piece of land situated in an urban area. The virtual world of Second Life was used to create a virtual image of an urban area.
Group Decision Making in Second Life
Participants in the experiment were 240 students of Business Administration, randomly assigned to teams of 3 persons. Participants were unaware of who their team mates were as they were placed in different rooms.
Based on information they were given beforehand, teams were asked to decide what to do with the vacant piece of land. After reaching their decision, they were asked to fill out a survey in which a number of relevant variables concerning their interaction and decision making were measured. The results provide a number of interesting insights into the added value of virtual worlds for distributed group decision making, in terms of both interaction and decision quality. As the experiment will be continued in 2009 with people working in organizations, we cannot provide any more information on the results here – unfortunately…
Conducting this experiment has been a very valuable experience, providing interesting conclusions as to how people may collaborate through virtual environments. It has also provided us with interesting insights in terms of how to conduct such an experiment – insights which will be incorporated into the follow-up experiment to be conducted in 2009!
The researchers: Frans Feldberg, Alexander Schouten & Bart van den Hooff,
VU University Amsterdam,
Faculty of Economics and Business Administration,
Section Knowledge, Information & Networks
Tags: collaboration, collective intelligence, communication, communities, social network, virtual organization, virtual world, web2.0, working across boundaries