At the Innovatieproeftuin, 50 students in Innovation Management and Industrial Design Engineering worked all day on a future workspaces case. The day was organized by the Innovation Platform, the NCSI, student association STAR of the RSM Erasmus University and student association i.d of Delft University of Technology. To start the day, Luis Suarez from IBM gave an inspirational talk about working without e-mail. He encouraged the students to stay in control of their own productivity and to think about the best tools to use for their communication.

The 7 teams were then challenged to come up with their vision of working and living in 2028. Session leaders of each team were briefed about the case a week earlier and came up with solid and creative plans to tackle this case and try to win the challenge.

Shortly after the students started their creative sessions, the prime minister of the Netherlands, Jan Peter Balkenende visited them to have a look at some first results and try out some of the creative techniques that were used.

At the end of the day, every team presented its vision in a one-minute pitch. This one-minute proved to be very short but all the teams did a good job at bringing their vision across. You can view the pitches below. Important themes in the students’ visions were individuality, flexibility and working in a virtual world.

A jury of three, Han Brezet (professor of sustainable product development at Delft University of Technology), Melek Usta, (member of the innovation platform and director of Colourful People), and Henk Volberda (professor of strategic management and innovation), judged the outcomes of the teams and selected a winner.

The winning team came up with the concept of ‘I’Merk’ (‘I’ Brand’). The core of this concept was that in 2028, knowledge workers will be hired for their character, characters together will form a company. The members of the winning team will join the prime minister on a working visit.

? – Eerste pitch | download video

Forum – Tweede pitch | download video

Een dag uit het leven van – Derde pitch | download video

I’Merk – Vierde pitch (Winnaars) | download video

Passie & Bellen – Vijfde pitch | download video

Free – Zesde pitch (2e prijs) | download video

Supermarkt – Zevende pitch | download video

Prijsuitreiking | download video

Tags: creativity, ways of working, work life balance, workshop

This entry was posted by Geke Ludden on Friday, December 5th, 2008 at 16:41 and is filed under EN, team blog. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.